Lead Generation Trends For Insurance Agents

2022 Lead Gen Trends Insurance Agents Need to Know

Constantly generating new business is tough: a staggering 61% of marketers consider lead generation as their biggest challenge. And it’s even tougher in a crowded space like insurance. You’ll find no shortage of tips online to generate leads, but finding helpful information can be like trying to find a needle in a haystack.  That’s why we’ve done the digging for you and have put together the latest trends in lead generation, so you can focus on what works.  Ready to grow your book of business? Keep reading for the top lead generation trends of 2022 that insurance agents will absolutely want to know. 
Lead Gen Trends For Insurance Agents

Lead Generation Trends For Insurance Agents

  1. Spending Less for More
    Lead generation costs money, there’s no doubt about it. But when you actually crunch the numbers and find out that 53% of marketers spend at least half of their budget on generating leads, it’s clear that there has to be a better way.

    One of the top lead generation trends in 2022 is to get more for less. But not just more leads, we’re talking more of the higher quality leads that are ready to buy. Lead quality over quantity is a huge priority for 2022 and automation is a major part of that.

    Using a platform that can help you gather, analyze, and act on qualified leads is a must for insurance agents this year. CCAM’s advanced platform lets you do exactly that, using cutting-edge technology to sift through the leads and find customers that are ready to buy.

  2. Rapid Follow Ups
    Every insurance agent knows the market competition is fierce and that quick action is critical to staying afloat in this industry. But how fast do you really need to be? The numbers don’t lie: if you follow up within five minutes, leads are a whopping 8x more likely to convert. 

    One of the top lead generation trends 2022 gives us is fast follow ups for more closes. Five minutes might not be very long, but it can be the difference between your lead getting a quote from a competitor and signing on the dotted line.

  3. Nurturing Leads
    Not all leads are ready to buy. But it might surprise you that as many as two thirds of all leads aren’t sales ready. This is where you, the agent, plays a critical part in cultivating those leads until they’re ready to close. Nurturing leads makes all the difference: it can generate 50% more sales at 33% lower costs.

    Nurturing leads takes time, which is why you need to find efficiencies in other places, like in your lead generation. 

  4. Outsourcing Lead Generation
    It might seem smart to keep your lead gen in house to try and save money, but doing so is actually costing you—in both leads and on costs. In fact, one of the latest trends in lead generation that might surprise you most is that outsourcing your lead generation nets you 43% better results while freeing up your time to follow up, nurture, and close your sales.

    Let ConsumerCoverage Agent Marketplace take care of getting you high quality leads for less, so you can get back to doing what you do best: building relationships, closing sales, and growing your book of business.