Leadership: Setting the Tone

Our Team

Vishal Shah

Chief Executive Officer
Vishal Shah leads all of our technology efforts. This includes leading our technology strategy in terms of how we leverage tech to not only improve the consumer experience but to also drive high intent consumers to our clients. Our objective from day one has been to be as self-reliant as we possibly can from a tech stack perspective. We do our best to avoid off-the-shelf solutions and choose instead to invest the time and resources it takes to build technology that was made to serve our business, not the other way around.

For any tech related inquiries, please reach out to Vishal directly at: vshah@consumercoverage.com

Adrian Lee

Chief Marketing Officer
This lead gen space we operate in is rather small so if you are reading this and are in the industry, chances are you either know Adrian or have heard of him. Yes, he’s that good! Adrian brings a tenacity to our company that is unmatched; he simply won’t stop until he figures it out or makes it better and we are a better company because of it. He has successfully built, scaled, and managed large and small call operations. Adrian also heads up our marketing initiatives with the goal of increasing brand awareness and helping promote brand ambassadors and is always improving our consumer flows. You never know what this marketing whiz is going to do but whatever it is, it’s guaranteed to be fun and effective.

For any media or marketing inquiries, please reach out to Adrian directly at: alee@consumercoverage.com
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Marc Berry

Chief Revenue Officer
Marc is responsible for all of our client relationships as well as our strategies to responsibly grow our revenue streams. He has been in this lead gen space since 2007 when he left the corporate insurance world in pursuit of the entrepreneurial dream and has never looked back. Marc has been able to forge some great client relationships that are taking us to the next level of corporate growth. A few of the key strategies he has been working on include our CCCM (ConsumerCoverage Click Marketplace) as well as the expansion of our current agent network of 5,000 agents to over 27,000 agents on the heels of a new strategic alliance. Marc understands that as a group, we seek to help each other grow, personally and professionally. This is why it’s his mission to continue to build something truly great: a bit of a legacy!

For any revenue or partnership inquiries, please reach out to Marc directly at: mberry@consumercoverage.com

Hollay Ghadery

VP of Communications
Hollay Ghadery has spent 17 years working in content creation/management, brand development, and digital strategy. She's excited to be a part of the team at ConsumerCoverage as the VP of Communications.

With a strong background in language and literature and an unfettered love for reading and writing, Hollay understands the power of clear communication and the importance of a strong narrative. From media relations and releases to social media messaging and marketing campaigns, Hollay works closely with the rest of the team to amplify ConsumerCoverage's brand narrative and target our brand impact.

Have a corporate communication inquiry? Feel free to drop Hollay a line: hollay@consumercoverage.com

Angela Liu

Director of Operations
Angela Liu is an expert-level remote systems integration specialist. She has proven acumen in taking lists of complicated cross-sectional siloed critical data information and workflow pain-points and reducing the complexity into sensible optimized solutions, thus reducing redundancy, lowering costs, and improving operational efficiency. Her skillset has been forged from top worldwide brands such as Mercedes-Benz and KLA-Tencor where her accomplishments and promotional history are exemplary. Transactional velocity has been demonstrated in each position she's held and bottomline profit increased as a result of her intelligent problem solving skills.

Please reach out to Angela directly at: aliu@consumercoverage.com

Blaine Farrell

Account Executive
With over a decade of experience in various Client Success roles and a tenacity for building and sustaining long-lasting relationships, Blaine is an integral member of our Account Executive team at ConsumerCoverage.

Whether it be in the office or driving aimlessly trying to find his new favorite restaurant, Blaine’s keen attention to detail and can-do attitude promises that no leaf—or street—is left unturned.

Blaine’s creative and resilient approach in developing strategy and identifying opportunities for growth has made a lasting mark on clients across various industries.

At ConsumerCoverage, Blaine understands our clients and the relationships we create with them must be centered in trust, transparency, and the willingness to succeed. While being the consummate professional has its perks, it’s also equally as important to be genuinely committed to the success of our clientele.

Please reach out to Blaine directly at: bfarrell@consumercoverage.com

Paul D.

Head of Video Production
Paul D. Van Hoy II began his career as a professional photographer at the age of sixteen in his Midwestern hometown of Evansville, Indiana.

In 2005 Van Hoy relocated his business to Rochester NY after being accepted into the prestigious graduate program at the Rochester Institute of Technology (RIT), where, in 2007, he earned his MFA in Fine Art Photography.

In 2007, Van Hoy received worldwide recognition as Microsoft's "Photographer of The Year," and just 12-months later, in 2008, Creative Quarterly Magazine awarded Van Hoy the accolade of "Photographer of The Year."

In 2011 Van Hoy authored a best-selling book through Amherst Media "Wedding Photography | The Business of Aesthetics"

His award-winning wedding photojournalism has been featured in popular magazines such as Brides and Bridal Magazine, Wedding Style, In Style Wedding, Modern Bride, and Martha Stewart Weddings.

His poignant and compelling fine art and documentary photography has been widely published in the US and abroad; PDN, Digital Photo Pro, After Capture, Professional Photographer, CMYK, Camera Arts, and Communication Arts.

Please reach out to Paul directly at: Paul@consumercoverage.com